Let's talk about the elephant in the room (or, the algorithm in the feed): Authenticity vs. The Algorithm.
My Content Creation Rules I Swear By
When it comes to creating content for social media, the ultimate goal should to be authentic, provide value, and turn viewers into loyal customers BUT achieving that balance isn’t always easy—especially when you’re trying to stand out in a sea of content creators. It can sometimes feel like yelling into an abyss - #AmIRight
Brand New Becky
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If you’re using social media for your business (in any capacity) it’s I’m sure you’ve wondered how to turn followers into customers - and this could is usually a HUGE pain point for people, BUT don’t panic. You’re not alone and with some strategy and intentionality you could have a brand new business in just a short amount of time!
Conquering Social Media Burnout: A Guide for Small Business Owners
Quality Over Quantity: The Power of Strategic Posting
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Sugar Free Shakeology!
4 Tools I Can’t Live Without When Promoting My Biz On Social Media
Are you a small business owner feeling like you're drowning in a sea of social media posts, analytics, and endless content calendars? Don't worry, you're not alone! Many of us have been there, feeling like we're juggling more balls than a circus performer (it took everything I had to keep this sentence PG) But fear not, because heres a blog of my absolutely FAVORITE digital tools that can help you stay sane and even have a little fun while managing your online presence.
Let's Move Together!
You Are Good Enough to Build a Loyal Customer Base
5 Day START using SOCIAL Challenge
I know how hard it can be to START posting on Social Media for your business - sometimes the fear of posting is actually harder than actually posting…. Here’s a little guideline with examples/tips and a few bonuses to START promoting your biz on social media!
If you follow along PLEASE tag me I would love to cheer you on and if you’re in need of a little more hand holding help fill this out and let’s make some summer magic!
Day 1: Introduce Yourself (But Make it Funny!)
Task: Create a funny video or image reel introducing yourself and your business.
Humor Hook:
Option 1: "Me trying to figure out IG for my business like..." (Cut to funny blooper of you struggling with technology).
Option 2: "They said social media would be easy... (Cut to montage of hilarious social media fails)."
Introduce Yourself: Briefly explain who you are, what your business does, and your passion for it.
End with a Call to Action (CTA): Ask viewers a question to get a conversation started, like "What's your biggest business struggle?" or "What questions do you have about [your industry]?"
Day 2: Showcase Your Products or Services
Task: Create a visually appealing post showcasing what you offer.
Focus on High-Quality Images/Videos: Use eye-catching visuals that represent your brand and products/services.
Highlight the Benefits: Briefly explain how your products/services can solve a customer's problem or make their life better.
End with a CTA: Encourage viewers to learn more by directing them to your website or sending a direct message.
Day 3: Share a Behind-the-Scenes Look
Task: Give your audience a peek behind the curtain of your business.
Show Your Process: Film a short video or image carousel showcasing how you create your products or deliver your services.
Highlight Your Team: Introduce your team members and their roles to build a personal connection with your audience.
End with a CTA: Ask followers to guess what you're working on next or share their favorite product/service.
Day 4: Engage with a Trending Topic or Hashtag
Task: Jump on a trending topic or hashtag relevant to your industry and add your own spin.
Find a Trending Hashtag: Use Instagram's search bar to find trending hashtags related to your niche.
Create Engaging Content: Post a funny meme, informative infographic, or creative image related to the trend.
End with a CTA: Encourage followers to share their own thoughts or experiences using the hashtag.
Day 5: Show Your Appreciation
Task: Thank your new followers and show your appreciation for their engagement.
Respond to Comments: Engage with comments and messages to build relationships with your audience.
Host a Giveaway (Optional): Run a small giveaway to incentivize new followers and boost engagement.
End with a CTA: Thank your audience for joining you and encourage them to stay tuned for more exciting content.
Bonus Tip:
Throughout the week, post consistently at optimal times for your target audience.
Use relevant and targeted hashtags in all your posts.
Have fun and be yourself! Let your personality shine through to connect with your audience.
By following these daily tasks, you'll be well on your way to establishing a presence on Instagram and promoting your business! Remember, consistency is key to building an engaged following.
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