Ready to turn casual followers into loyal fans?
I don’t need to even wait for an answer - I mean if you’re using social media for your business (in any capacity) it’s a YES right BUT I also now this is a HUGE pain point for people - so don’t panic. You’re not alone and with some strategy and intentionality you could have a brand new business in just a short amount of time!
All that being said - let's dive into the secrets of building a thriving online community:
1. Consistency is King:
Post Regularly: Keep your audience engaged with fresh, relevant content.
Create a Content Calendar: Plan ahead to ensure a steady stream of posts.
Use a Social Media Scheduling Tool: Save time & streamline your posting process.
2. Engage, Engage, Engage:
Respond to Comments and DMs: Show your audience that you value their input.
Ask Questions: Encourage conversation and get to know your followers.
Join Relevant Online Communities: Network with other businesses and potential customers.
3. Run Contests and Giveaways:
Offer Valuable Prizes: Incentivize participation and attract new followers.
Set Clear Rules: Make sure everyone understands the terms and conditions.
Promote Your Contest: Use social media and email marketing to spread the word.
4. Share High-Quality Content:
Create Valuable Content: Provide information, entertainment, or inspiration.
Use Eye-Catching Visuals: Grab your audience's attention with stunning images and videos.
Tell Stories: Connect with your audience on an emotional level.
5. Use Relevant Hashtags:
Research Popular Hashtags: Increase your visibility and reach a wider audience.
Create Branded Hashtags: Encourage user-generated content and build a strong brand identity.
Now there is no clear cut “THIS WILL GROW YOUR AUDIENCE AND CONVERT THEM TO CUSTOMERS” equation so it may take a little trial and error to see which really resonates with your people but start implementing a few of these and you can 100% immediately start to build a loyal following and in turn help you achieve your business goals. Remember, social media is a two-way street. The more you invest in your community, the more they will invest in you.
And as always if you want a little MORE on any of what’s talked about above OR want to work together and implement any of the recommendations you can see my offerings HERE!