Social Media is a BEAST and I say this from a place of absolute love.
Here's the thing, as a business owner social media is an essential tool to reach & engage with your target audience. Here are some reasons why I believe if you aren't utilizing social media - especially IG and/or Facebook you're missing out:
Increased brand awareness. Social platforms provide an opportunity for small businesses to increase brand awareness and reach a larger audience. (Read: get YOUR products in front of MORE people!)
Cost-effective marketing: Social platforms offer cost-effective marketing solutions, allowing small businesses to reach their target audience without breaking the bank. (Read: If it's free, it's for me. And it IS possible to get results w/o ads)
Improved customer engagement: Social media allows small businesses to engage with their customers in real-time, responding to inquiries and feedback promptly.
Competitive advantage: By having a social media presence small businesses can gain a competitive advantage over their competitors. (According to recent data, the average person spends 3 hours and 15 minutes on their phone each day. If you get in that FREE prime real estate you're top of mind when clients are looking to buy)
Want to build your brand, engage with customers AND drive sales but don't know where to start?
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